Strategic Marketing Program

This course introduces participants to the process of developing and managing marketing strategy. In two intensive days, you will learn and apply advanced techniques of marketing, including customer portfolio management, valuing customer equity, monitoring the health of customer relationships, and marketing innovation. Using both quantitative and qualitative methods, interactive lectures, case studies and simulation workshops, you'll gain a deeper understanding of your customer management and marketing innovation. The course stands alone, but is enhanced by 3SVA’s course “Market Analysis and Planning”. read more

Who Should Attend?

This course will benefit executives across the organization (in engineering, R&D, finance, business development, product development, accounting, sales, public relations, and other areas). Mid to senior-level marketing managers will learn to enhance their planning and implementation skills through a structured approach to market analysis and strategy development. Those in general management positions also will improve their performance in contributing to the customer value creation process, through the program's interactive approach to problem solving. Participants need to possess sufficient academic background to benefit the most from this course. read less
 
  Program Instructor
Professor D. Bowman

Professor Doug Bowman is Associate Professor of Marketing at the Goizueta Business School
of Emory University. Prior to joining Emory in 1999, he was on the faculty at the Krannert
Graduate School of Management, Purdue University. He received his Ph.D. in Marketing from
the Wharton School, University of Pennsylvania. He also earned a Masters in Business
Economics from the University of Pennsylvania, an MBA from the Ivey School of Business,
the University of Western Ontario, and a B.A.Sc. in Electrical Engineering from the University
of Waterloo (Canada). He is a Certified Management Accountant.

Bowman’s recent teaching includes courses in product and brand management, in marketing
management and strategy, and in global marketing management. He is listed as outstanding
faculty in the four recent editions of BusinessWeek's Guide to the Best Business Schools. In
2004, he was awarded the Marc F. Adler Prize for Excellence in Teaching, which honors
teaching quality, course innovation and relevance to real-world problem solving in all Goizueta
Business School programs over a 3 year period. While at Purdue, he was selected as the
Krannert School's Outstanding Undergraduate Teacher four years in a row and was runnerup
once. In the MBA program, he was runner-up for the Outstanding MBA Teacher Award his
last four years there. He was a three-time finalist for outstanding teacher in the university.

 

Bowman’s research focuses on empirically investigating the long-term effects of marketing
strategies, the effects of competition on marketing strategy, on understanding how buyer-seller
relationships evolve over time, and understanding the conditions which favor standardization
versus customization of marketing programs. His research has been published in journals that
include the Journal of Marketing Research, Marketing Science, and the International Journal
of Research in Marketing, articles based on his research have appeared in a number of
newspapers and business magazines including the Economist, and he has appeared on
television such as CNN and MS-NBC to discuss topics related to marketing strategies and
tactics and consumer trends, to name a few. He is on the editorial boards of a number of the
leading marketing journals. He is listed in Who’s Who in America.

Bowman has executive education and consulting experience in areas related to marketing
research, product and brand management, consumer behavior, new product development,
and marketing strategy with firms ranging from Coca-Cola to Burson-Marsteller to Earthlink
to Eli Lilly to Group BMW to Invensys to Whirlpool.

Goizueta Business School, at which Bowman is a full-time faculty member, provides one of
the top ranked MBA programs internationally. The executive MBA program at Goizueta is
ranked # 12 among all Executive MBA programs worldwide by BusinessWeek, and ranked #
10 nationally by U.S. News and World Report.

Download Program Brochure
 
 
 
Copyright © 2012 By 3S Venture Alliance.
Designed By DESIGNKuwait
Home